Is Apple so keen on quality? Apple photographed a flower 24000 times to make an Apple watch face, Bravo…

One of the Apple Watch’s quirkier features is its “Motion” watch face, which sets the time against a backdrop of fluttering butterflies, floating jellyfish, and blooming flowers. Not everyone will like them, but Apple thought that some people really would. So, as Wired‘s David Pierce recounts, the Watch design team went to some pretty extreme  

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While the Apple Watch is far from a perfect product at launch, it’s clear that Apple expended a huge amount of effort in areas of its development. “No reasonable person can see that level of detail,” says Dye. “And yet to us it’s really important to get those details right.”

-Taken from other source

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